How might we...

make product strategy and design more human? Weekly-ish stories from real client work on facilitation, team dynamics, and the things that matter for our work today.

Articles

facilitation

+6

Nov 10, 2025

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8 min read

Bound by time: the forcing function behind the Bullseye Customer Sprint

Why the timeline isn't about speed — it's about limiting how much you can invest in being wrong

Skipper Warson

bullseye customers

+4

Oct 27, 2025

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11 min read

How I've been able to turn 80 customer interviews into clear insights

Using Redact and Claude to systematically extract insights without drowning in hours of transcripts

Skipper Warson

How might we

+6

Oct 21, 2025

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9 min read

How might we... prompt AI tools like we're actually thinking

Why the way you frame questions to AI determines whether you're thinking or just following instructions

Skipper Warson

fishing

+4

Oct 14, 2025

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7 min read

The fish that swam away

Sometimes you have to hold something to feel it, to understand it

Skipper Warson

startups

+5

Oct 6, 2025

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8 min read

Your customers aren't who you think they are

The gap between what you're building and who actually needs and wants it

Skipper Warson

bullseye customers

+5

Sep 28, 2025

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11 min read

The prep work before bullseye customer interviews to make them go off without a hitch

People often ask me what's different between a bullseye customer interview and a user interview

Skipper Warson

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