customer research

bullseye customers

The confidence that comes after dressing up in a giant hoop skirt

Dec 22, 2025

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8 min read

The confidence that comes after dressing up in a giant hoop skirt

Two (2) months for 15 minutes of fame

Skipper Warson

82 responses, three (3) interviews, and a single wasted week

Dec 1, 2025

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9 min read

82 responses, three (3) interviews, and a single wasted week

When your data tells you one story and humans tell you another

Skipper Warson

product-market fit

Why that feeling of "almost right but not quite" matters more than the perfect prompt

Nov 24, 2025

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9 min read

Why that feeling of "almost right but not quite" matters more than the perfect prompt

AI is inevitably part of the conversation, here's what I've learned about when it actually helps — and when to trust your gut instead

Skipper Warson

facilitation

Bound by time: the forcing function behind the Bullseye Customer Sprint

Nov 10, 2025

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8 min read

Bound by time: the forcing function behind the Bullseye Customer Sprint

Why the timeline isn't about speed — it's about limiting how much you can invest in being wrong

Skipper Warson

bullseye customers

How I've been able to turn 80 customer interviews into clear insights

Oct 27, 2025

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11 min read

How I've been able to turn 80 customer interviews into clear insights

Using Redact and Claude to systematically extract insights without drowning in hours of transcripts

Skipper Warson

startups

Your customers aren't who you think they are

Oct 6, 2025

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8 min read

Your customers aren't who you think they are

The gap between what you're building and who actually needs and wants it

Skipper Warson

customer research

The confidence that comes after dressing up in a giant hoop skirt

82 responses, three (3) interviews, and a single wasted week

Why that feeling of "almost right but not quite" matters more than the perfect prompt

Bound by time: the forcing function behind the Bullseye Customer Sprint

How I've been able to turn 80 customer interviews into clear insights

Your customers aren't who you think they are

How might we...