customer discovery
AI
+5
Dec 1, 2025
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9 min read
When your data tells you one story and humans tell you another
facilitation
+6
Nov 10, 2025
8 min read
Why the timeline isn't about speed â it's about limiting how much you can invest in being wrong
bullseye customers
+4
Oct 27, 2025
11 min read
Using Redact and Claude to systematically extract insights without drowning in hours of transcripts
How might we
Oct 21, 2025
Why the way you frame questions to AI determines whether you're thinking or just following instructions
Sep 28, 2025
People often ask me what's different between a bullseye customer interview and a user interview
