Customer interviews
facilitation
+6
Nov 10, 2025
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8 min read
Why the timeline isn't about speed â it's about limiting how much you can invest in being wrong
bullseye customers
+4
Oct 27, 2025
11 min read
Using Redact and Claude to systematically extract insights without drowning in hours of transcripts
+5
Sep 28, 2025
People often ask me what's different between a bullseye customer interview and a user interview
Sesame
+1
Sep 22, 2025
5 min read
What we learned bribing strangers to look at our half-built product
customer interviews
Sep 11, 2025
4 min read
Why subject matter expertise and market research isn't the same as customer insights
Sep 8, 2025
But the reality is that they haven't talked to one in weeks or months â if ever
