product-market fit
+8
Nov 24, 2025
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9 min read
AI is inevitably part of the conversation, here's what I've learned about when it actually helps â and when to trust your gut instead
How might we
+6
Oct 21, 2025
Why the way you frame questions to AI determines whether you're thinking or just following instructions
startups
+5
Oct 6, 2025
8 min read
The gap between what you're building and who actually needs and wants it
bullseye customers
Sep 28, 2025
11 min read
People often ask me what's different between a bullseye customer interview and a user interview
