AI
+5
Dec 1, 2025
•
9 min read
82 responses, three (3) interviews, and a single wasted week
When your data tells you one story and humans tell you another
fishing
+4
Oct 14, 2025
•
7 min read
The fish that swam away
Sometimes you have to hold something to feel it, to understand it
startups
+5
Oct 6, 2025
•
8 min read
Your customers aren't who you think they are
The gap between what you're building and who actually needs and wants it
Sesame
+1
Sep 22, 2025
•
5 min read
The WeWork common floor conversations that saved Sesame's launch
What we learned bribing strangers to look at our half-built product
